Atomic design got us from thinking about pages to thinking about components, but we don't need to keep carrying the periodic table around.
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Product strategy & UX design to ease your organisation’s growing pains
Germany
Hi! đź‘‹ I'm Barry, an Irish UX strategist and designer based in Berlin, Germany. For 20 years, I've helped ambitious organisations ease growing pains and solve complex problems through clear conversation, rapid prototyping, and rigorous testing against the right metrics. I help companies achieve focus, collaborate more effectively, and get to market faster. I have led teams and shipped products for early stage startups and multinationals working in academic publishing, AI, data analytics, energy, government, healthcare, and more. I specialise in outcome-driven experience and interface design for digital products and services. I practise lean product management, user research, and UX design to build strategies, teams, and design systems that help organisations achieve their goals.
Atomic design got us from thinking about pages to thinking about components, but we don't need to keep carrying the periodic table around.
The Atmosphere needs a distinct brand identify, better tools for builders, a new UX for users, and a small empowered group willing to build it all.
On building software, vibe coding, and what happens to market prices when the barriers fall
Building a simple design system and website with Figma MCP and ClaudeCode
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